Concept for a brand of pick-up & delivery laundry service in metropolitan Paris that uses mobile technology to accommodate its customers’ busy schedules. Seersucker was used to unify the brand’s many touchpoints such as the drivers’ uniforms, the electric delivery vehicles, the mobile app, and a business card that double as a fridge magnet. The brand sought to create a fresh yet familiar customer experience, by combining the flexibility afforded by new technology with the personal touch and values of those traditional home delivery services provided by the milkman or the postman.
Concept d’image de marque pour un nouveau pressing Parisien qui utilise les technologies mobiles pour offrir un service de cueillette et de livraison personnalisé selon l’horaire du client. La texture du crépon de coton servait à unifier la marque sur des supports tels que les camions de livraison, les uniformes des livreurs, le site mobile et les cartes de visite aimantées.
▬
Mixed media
Collaboration: Gina Crandell & Laine Ewen
Created for Peter Barnet’s Advanced Branding Practicum
▬